Bruno Cassiman, Maria Chiara Di Guardo and Giovanni Valentini
Published
Apr, 2009
Such is the pace of innovation that companies increasingly have to combine with other companies or research centres on research and development projects. However, managing these inter-organisational relationships requires skilful selection of external agents and careful timing. For example, opening up a company's innovation process can expose the company to the risk of opportunistic behaviour from its external partners.
Balancing “co-opetition” – co-operation and competition – in the innovation process has therefore become crucial. This article describes the tension that is inherent between value creation and value capture in R&D projects. Through a case study of co-operative projects conducted by STMicroelectronics, Europe's largest microelectronics company, the authors demonstrate how a balance can be achieved between co-operative and competitive forces by the careful alignment of three variables. These are: project knowledge attributes, project governance structure and project partner selection.
While the key argument of the paper is related to the management of co-opetitve forces on R&D projects that lead to innovation, it also provides insights into how companies can manage knowledge cogeneration to their competitive advantage.
SPS members receive Long Range Planning six times a year (worth £120 pa).
Non-members can buy and download individual articles at Science Direct.
