To communicate the capacity of the organisation to add value, annual reports need a compelling narrative that encapsulates the direction of the business. A vital part of this is embracing sustainability. By Mark Goyder

Numbers are more important than words in recording the past performance of a company, but words are more important in communicating a company’s capacity to achieve its full potential. In order to produce corporate reporting that adds value, and communicates the organisation’s capacity for the future, therefore, we have to get those words right. To do this we need to be able to do two things effectively. We need to understand narrative. And we need to understand companies, appreciating not only what constitutes the core of the business, but also developing an understanding of its role and responsibilities within society as a whole.

« Back