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Stress your innovative capabilities (Strategy Magazine)
Author
Andrew Gaule

Published
Jun, 2009

Any programme of innovation faces stress points. The key is to predict, avoid or overcome them, so that tough challenges make innovations stronger rather than derailing them. By Andrew Gaule

 “You need to ensure that individuals can circumvent stress points that usually quash creativity, by dedicating a team to spotting and promoting radical ideas.”

Setbacks are an inevitable part of any innovation process. Indeed, some are a necessity, since they provide the learning opportunities that ensure only the fittest ideas survive. Yet when innovation hits certain stress points it can come to a grinding halt, and when it hits others it can destroy value. Successful approaches to innovation can ensure organisations predict, prevent and overcome the most damaging setbacks.

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