The strength of the strategy chosen to navigate the downturn relies on a full understanding of the external environment and clear knowledge of one’s company.
By Sam Bodley-Scott

The start of 2009 has been clouded by ongoing fallout from the current economic crisis and continued debate on whether organisations could have foreseen and avoided the worst effects of the downturn. One of the most remarkable aspects of the current situation is how predictable it was. While the consequences of unsustainable personal borrowing have been known and ignored for some years, the issue became more pronounced last year as it was revealed how many people in the USA were putting mortgage repayments on credit cards...

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