It is a time of unprecedented change and confusion. But what are the real fundamentals that drive lasting change – and how might they affect the development of today’s business strategies? By John Miles.

Constant change now underlies the business models of most large organisations. This state of flux is driven by sources of supply and demand that are globalising, product cycles that are getting shorter and permutations of customer choice that are getting larger. Fierce competition, both at home and abroad, also accentuates these drivers.

As our world becomes more complex and inter-connected, the underlying forces that provoke these changes become more difficult to understand and predict. There is much superficiality and ‘froth’ in the market and this can distract leaders from the underlying imperatives, particularly in times of stress. So, beneath this noise, what are the real fundamentals that drive lasting change and how might they affect the development of today’s business strategies?

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