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Urgent requirements (Strategy Magazine)
Author
John P Kotter

Published
Dec, 2008

Establishing and maintaining a sense of urgency is a crucial strategic
tool, but essentially we are much too complacent ... and we don’t even
know it. By John P Kotter

We have a serious problem. It could grow more serious in the future if we don’t act now. What many people often see as the solution is not the solution. It can actually make matters worse. There is a real solution. You can find it in use today. It can produce the achievements we all want for organisations, nations and ourselves.

The problem is complacency. We have all seen it. Yet we underestimate its power and its prevalence. Highly destructive complacency is all around us, including in places where people would deny it, deny it and deny it still more...

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